An attractive revolving glass-shelved display unit from BTC Displays is helping one of London’s newest heritage venues, the Museum of Brands, Packaging and Advertising, attract visitors into the museum. Installed near the entrance to the venue it reveals items that intrigue visitors as the products come into view, arousing their curiosity and encouraging them to take a closer look.

The brainchild of consumer historian and museum director, Robert Opie, the museum features some 10,000 objects, from toys and comics to fashion and design, as well as packaging and advertising, to create a fascinating journey through 200 years of consumer behaviour.

The revolving display, a PR5 from BTC Displays’ attractive Princess range of units, allows examples of what the museum has to offer to be displayed on five levels. Combined with the revolving movement excellent use can therefore be made of the space available as nothing is ‘lost’ at the back of a shelf.

Chief Executive of the museum, Chris Griffin, is delighted with its performance. “The museum and visitor numbers are going really well,” he says, “so future plans are to keep growing, offer more education, more events and more conferences.”

The Princess range of turntables offers a particularly attractive means of displaying products effectively. With its glass shelves, which come in full, half and quarter circles, the display surface available can be extensive, whether choosing a 3-, 4- or 5-level version. Also available is a ceiling mounted unit which optimises the display area even further. All are included in British Turntable’s standard range of display turntables, which are used extensively by the exhibitions, retail and heritage industries to add impact, value and style to exhibits. In the retail environment, using movement in display has been shown to increase sales by more than 30%*.

*Research conducted by Point of Purchase Advertising Institute.