Movetech UK are helping Oldham-based national lighting specialists, Litecraft, light up their stores by supplying ceiling mounted revolves to attract attention to some of their most spectacular chandeliers. More than 50 revolves have now been fitted throughout their 16 stores nationwide, and more are planned for the future as the programme rolls out further.
“We wanted to achieve a ‘wow’ factor for customers coming into the store,” says Litecraft’s Merchandising Director, Emily Russell, “and the revolves have certainly pulled it off for us.”
“They’ve helped us create some exciting window displays, which help to draw customers into the stores, and both staff and customers love the in-store revolving displays because they add interest and focus. We’re even making sales of the display motors so that customers can recreate the spectacle in their own homes!”
Tim Entwistle, Managing Director at Movetech UK, is delighted that Litecraft has chosen Movetech UK for their latest promotions. “It’s great to be associated with a firm that is even older than our own,” says Tim. “We’ve worked closely with the in-store design team to ensure they have the right range of revolves for the chandeliers they want to revolve, and we are looking forward to working with them to roll out their ideas in their stores across the UK.”
Movetech UK’s customers have been using ceiling mounted revolves for many years, not just to create spectacular displays of merchandise in retail outlets and at exhibitions, but also to highlight particular areas such as information desks, special offers and new lines. In the display arena they save on valuable floor space, allowing customers to see more product from all angles without feeling crowded out of the sales area. Movetech UK’s success in this area revolves round the company’s excellent customer service, which not just ensures that the right unit is supplied but also identifies where units should be modified or bespoke built for individual projects.