When one of the world’s biggest bed brands, Sealy United Kingdom, part of the Silentnight Group, came to promote and advertise their latest collection, the company turned to British Turntable to provide movement and add the ‘wow’ factor to the display.
Sealy hired the 2.5 metre diameter Maxi Carousel for the October 2007 In-house Exhibition which took place at the Silentnight Group Exhibition Centre at Salterforth in Lancashire. This allowed their retailers to get an all-round view of the new bed, a Mirrorform model unique to Sealy and the UK which features NASA inspired revolutionary temperature regulating technology.
“We had fantastic feedback from both customers and staff,” says Charles Bayer, Group Design Director. “The movement and mirrors really added impact to the display, giving everyone a fantastic view of the bed and all its features. It looked stunning on the front stand.”
The Maxi Carousel chosen for the promotion is available for sale or hire from British Turntable’s standard range of display movement which now features more than 100 models. Available in 1.5, 2.5 and 3 metre diameters the Maxi Carousel offers tremendous display potential with its ability to carry a load, evenly distributed, up to 700 kg in weight and up to a height of 2.44 metres. It can also be fitted, on request, with a wide range of extra options such as static centre, positional or timed hesitation, oscillation, contra-rotation or hand sensor stop.
Many of British Turntable’s standard display products, which range from small battery-operated rocker and rotary units to high capacity revolves up to 10 metres in diameter, are available for outright sale or short term hire, and can, in the retail environment, increase sales by more that 30% over a static display.*
* research carried out by POPAI