Blacks Visual Merchandising caused a stir at the Mulberry store in Paris earlier this year when they created a stunning display of handbags and women’s fashion using a Mini Carousel from British Turntable. The rotating display, which featured during the Paris and London fashion weeks, was designed to launch the store’s new ranges and draw attention to the stylish, understated luxury of the showroom and the store’s signature ranges.
Blacks, one of the UK’s leaders in the design, manufacture and installation of visual merchandising equipment use British Turntable revolves regularly to add impact and value to displays. On this occasion Mulberry briefed Blacks to use a mirror finish to the revolve to reflect the store’s plush interior and add excitement to the display.
Eric Greenbaum of Blacks in Leeds says: “We were delighted with the way the movement caused the mirror tiles to sparkle under the store’s striking chandelier lighting. The result was very eye-catching and brought energy into the display area. Everyone was pleased with the effect.”
The Mini Carousel at the centre of the display is available from British Turntable’s standard range of display movement, which incorporates more than 100 units. Portable and versatile, the Mini Carousel is a particularly popular choice because of its superb display potential, the extension arms and legs provided providing it with the ability to carry loads up to 1.5m wide, 1.5m high and up to 227kg in weight. It is also available for short term hire for temporary promotions, while extra options such as static centre, positional or timed hesitation and oscillation can be provided on request.